Nestled in the northern reaches of Europe, Finland has emerged as a global epitome of happiness and well-being. This Nordic nation, crowned again as the happiest country in the World Happiness Report 2023, is not just basking in its joy. But it is also extending an extraordinary invitation to the world.
Through its innovative “The Masterclass of Happiness” program, Finland is set to offer free trips to travelers. The catch? Only 10 lucky individuals will be selected to explore the happiest country in the world.

The Masterclass of Happiness: A Unique Expedition
This unique initiative is more than just a travel opportunity. It is an educational expedition into the heart of Finnish contentment and culture. Slated to begin on June 15, 2024, at the enchanting Kuru Resort, this program promises a blend of relaxation, learning, and cultural immersion.

So, Kuru Resort is chosen as the venue for this happiness journey. It perfectly encapsulates the tranquility and beauty of Finland. Thus, this idyllic setting will serve as the backdrop for an exploration of the Finnish way of life. It will combine luxury with the simplicity and authenticity of Finnish culture.
The Roots of Finnish Happiness
Finland’s consistent top ranking in happiness is attributed to various factors. The country’s strong emphasis on social equality, comprehensive welfare systems, and high standards of living create a sense of security and trust among its citizens. Additionally, Finland’s educational system and work-life balance are models of efficiency and mindfulness.
However, the profound connection that Finns have with their natural environment is also a key to their happiness. Whether it is the tranquility of the forests, the calm of the lakes, or the purity of the air, nature is an integral part of Finnish life. So, it offers both physical and mental rejuvenation.
Sisu: The Finnish Art of Living
At the core of this program is the Finnish concept of ‘sisu.’ A unique blend of courage, resilience, and tenacity in the face of adversity. Understanding sisu is vital to appreciating the Finnish approach to life’s challenges and their ability to maintain happiness and balance.

Participants will be mentored by Finnish happiness experts who will provide deep insights into the lifestyle that fosters such high levels of well-being. Thus, from experiencing the therapeutic effects of a Finnish sauna to understanding the importance of community and social support, these sessions will offer a comprehensive view of Finnish life.
Happiness in Finnish Simplicity
The Finnish happiness model is rooted in simplicity and finding joy in the ordinary. This is evident in their daily practices – from enjoying a simple meal with family to spending quiet time in nature. It is a lifestyle that values simplicity and contentment over materialism and extravagance.
However, it is essential to note here that the “Masterclass of Happiness” is more than a national showcase. It is Finland’s mission to spread the message of global happiness and well-being. So, by sharing its philosophy, Finland is not only highlighting its culture. But it is also encouraging a global conversation on the pursuit of happiness and societal well-being.